Providing Excellent Service at the Pharmacy: Understanding Customer Profiles Pharmacists play a crucial role not only in dispensing medications but also in customer service. By identifying different customer profiles, pharmacists can enhance customer care, leading to increased loyalty. Here, we delve into common customer types and strategies to serve them effectively. ( ηλεκτρονικό φαρμακείο ) Understanding Customer Profiles Daily interactions in the pharmacy provide valuable insights into customer behaviors. Applying a mix of common sense and empathy is essential for genuine and effective patient care. 1. The Concerned Customer This customer meticulously analyzes symptoms, often self-diagnosing. Pharmacists should value their concerns, providing necessary information while managing time efficiently to avoid long waiting times. 2. The Impatient Customer Easily recognizable, this customer seeks immediate attention upon entering the pharmacy. Managing their expectations through clear com